Earth 5R 🌍

ESG & CSR For Construction & Real Estate Sector Case Study: Horticulture Livelihood and Urban Greening Initiative with Earth5R and Larsen & Toubro INTRODUCTION In collaboration with Larsen & Toubro, Earth5R launched an innovative horticulture program in a large slum area in Mumbai. The initiative focused on training women living in the slums to grow saplings from seeds and small plants from saplings. The program addressed multiple urban challenges, including the urban heat island effect, air quality concerns, and lack of livelihood opportunities.  By utilizing local resources like compost and upcycled containers, this initiative not only generated income for the women but also contributed to local plantation drives, reducing the carbon footprint and enhancing the city’s greenery.   THE PROBLEM STATEMENT Urban areas like Mumbai suffer from a shortage of trees, which leads to poor air quality, heat retention, and a rise in temperatures, especially on rooftops mad...

 Earth5R's Waste Segregation and Plastic Recovery Program: An ESG Case Study in the Quick Commerce Industry​ INTRODUCTION With the quick commerce industry booming, companies are looking for ways to reduce the environmental impact of their packaging waste while keeping up with consumer expectations for sustainability. By partnering with Earth5R, quick commerce companies can develop fun, engaging waste segregation and plastic collection programs that not only boost their ESG performance but also involve their delivery teams and communities in exciting sustainability initiatives. THE PROBLEM STATEMENT The rapid expansion of the quick commerce industry has led to a surge in single-use plastic packaging waste. These companies need effective waste management strategies that reduce their plastic footprint, meet regulatory requirements, and create positive social impact. With increasing demands from consumers and regulators, quick commerce companies are exploring ways to integrate sustaina...

 Water and Beverages Industry Earth5R© Partnership case study: Driving plastic recovery for a leading European water brand  ABOUT THE COMPANY This European beverage company, renowned for its premium water, sought to address its supply chain footprint by initiating a large-scale plastic recovery and recycling program. Faced with growing regulatory demands and consumer scrutiny over carbon footprint, the company partnered with Earth5R to create a holistic, community-driven solution. THE PROBLEM STATEMENT The beverage industry’s reliance on plastic packaging was becoming a growing concern as European regulators began enforcing stricter waste management policies. Additionally, the company faced challenges in aligning its plastic waste recovery efforts with community engagement and circular economy principles, while also needing a structured reporting mechanism for its ESG goals. EARTH5R’S INTERVENTION & SOLUTION Earth5R deployed its advanced plastic recovery and recycling plat...

 ESG & CSR For Water Conservation Industry Case Study: Nationwide Water Conservation Awareness Program by Earth5R (2015-2023) INTRODUCTION India faces increasing water stress due to rapid urbanization and growing demand for water resources. To address this issue, Earth5R launched a nationwide water conservation awareness program between 2015 and 2023. This initiative involved 3,500 volunteers who educated residents on rainwater harvesting, wastewater recycling, and the adoption of water-efficient technologies. The program resulted in significant water savings and promoted sustainable water management across the country. THE PROBLEM STATEMENT Urban India relies heavily on external water sources, often at the expense of groundwater and local ecosystems. Water wastage is rampant due to outdated infrastructure and a lack of awareness around sustainable water practices. Without interventions such as rainwater harvesting, wastewater recycling, and reusing methods, cities will continu...

 ESG & CSR For Clothing, Apparels & Fast Fashion Industry Case Study: Fast Fashion Company’s Sustainable Textile Recycling Program with Earth5R INTRODUCTION A leading fast fashion company, known for its rapid production cycles, was grappling with a significant waste problem due to the synthetic fibers used in its clothing. Fast fashion items were being discarded quickly, contributing to a growing environmental concern. To address this issue, the company partnered with EarthFiber to create a large-scale recycling and collection program, focused on turning fashion waste into opportunities through a circular economy approach. THE PROBLEM STATEMENT The fast fashion model, while popular for its affordability, had led to an overwhelming accumulation of synthetic fiber waste. Consumers discarded clothing after a short usage period, and the synthetic materials made recycling difficult. The company needed a sustainable solution that not only reduced waste but also empow...

Case Study: Mithi River Plastic Waste Cleanup Project by Earth5R The Mithi River, which winds through the urban sprawl of Mumbai, has long been a vital resource for the city. Once rich in biodiversity and ecological importance, the river has become a symbol of environmental degradation due to years of unchecked pollution. The Mithi river plastic waste, industrial effluents, and municipal garbage have turned the river into a toxic channel, choking aquatic life, increasing flood risks, and threatening the health and livelihoods of nearby communities. To address this crisis, Earth5R, in collaboration with United Nations Technology Innovation Labs (UNTIL), Huhtamäki Oyj, RiverRecycle, and the Mumbai Municipal Corporation, launched the Mithi River Plastic Waste Cleanup Project in October 2020. The project is based on innovation, sustainability, and community engagement and supported by a whopping €0.6 million in funding. A standout feature of the project is the deployment of solar-powered t...